Market Your Business By Guest Appearing on Radio or Podcasts

This course is FREE

Appearing as a guest on a radio or podcast show is a good way to position yourself or a company executive as an expert -- and attract PR for your business.  Perhaps you have thought about appearing on a radio or podcast show at some point.

For the past five years I have been the host of an Internet radio show and podcast series.  The format is an interview series.  We have nearly 300 interviews under our belt.  We’ve interviewed Fortune 500 executives and two out of the last three Administrators of the SBA.

The Front Lines

But most of our interviews are of small business people.  Those are the interviews I personally enjoy most. They tend to be the most interesting interviews with “from the trenches” insights.

We’ve experienced our fair share of trial and error. On the show we’ve made just about every mistake you can think of.  And we’ve been witness to mini-disasters or bloopers of every kind, including dropped phone connections, garbled voices, barking dogs, crying babies, power outages, and fire alarms going off in the middle of an interview (twice!).

In this course, I’d like to share what we have learned about succeeding in internet radio and podcasting. This will guide you to how you can be a memorable guest who gets invited back and thus grow your business and reputation as an expert.